Offset printing, also known as lithography, is a widespread technique in sheetfed presses. With webfed machines, it provides new opportunities starting with high quality packaging.
Perfect color matching, great image details : precision is a core strength of Offset printing.
Furthermore, such precision is guaranteed whatever the substrate thanks to the perfect contact between the blanket and the web even with recycled cartonboards.
Initially offering the best cost effectiveness on largest volumes, offset presses maintain this competitive edge now including lower quantities. Fastest and cheapest pre-press are part of the equation.
As opposed to flexography or rotogravure, the offset technique allows fine-tuning operations for a perfect ink control, thus granting the possibility to balance potential imperfections during the pre-press stage.